CropGen's mission is to make the case for GM crops and foods by helping to achieve a greater measure of realism and better balance in the UK's public discussions on agriculture and food. They believe that crop biotechnology offers manypotential benefits which they believe can be overlooked or deliberately obscured in public debates. To combat this, CropGen participates in radio and TV interviews and presentations, briefs journalists, writes articles and letters, also offering speakers for private and public debates and meetings.

(1928 - 2017) Professor of Microbiology Moses was a Professor of Microbiology at London's Queen Mary College for 22 years, where he started his involvement with the field of biotechnology. He jointly edited a major textbook on Biotechnology and co-authored around 190 original research papers, reviews, articles and books. In the beginning of his career, Vivian remained at UCL as a junior lecturer until he was assigned to a post-doctoral appointment joining a research group on photosynthesis with Melvin Calvin at the University of California in Berkeley. From 1999 he chaired CropGen with a vision to boost public understanding of biotechnology.