Title
Guard Books and Promotional Albums
Reference
PAL/3
Production date
1930 - 1949
Creator
- Photographic Advertising LtdBiographyBiography
Photographic Advertising Limited was an advertising photography studio and stock image supplier based in London and Manchester in the 20th century.
The company was founded in 1926. However, the company had its origins earlier in the decade: the Chief Photographer and Managing Director George Mewes had been a photojournalist and a documentary film-maker. In the early 1920s, he and the other founding members of staff were employees and shareholders of a film studio, the Castle Film Company in Ealing. Other founding members were Walter Nunn (Company Secretary) and Oliver Locker Lampson (Chairman).
The company moved to studios at 108 Victoria Street, in Victoria, London. They had large and extensive studios to allow the complex sets advertising photography often required. Their studios were furnished with room sets, household objects and, after a large number of commissions from the Amalgamated Press Group, a fully fitted studio kitchen.
The company's clients included Canadian Pacific, Swan Hellenistic, Union Castle Cruises, Cunard and various automobile companies.
The company expanded into a second studio in Manchester before the second world war. Their Manchester studio was based at 196 Deansgate and was similarly equipped and designed to serve Northern clients. Gordon La Masurier, who joined the company in 1931, was sent to set up the studios. Less successful than anticipated, it closed shortly after the war.
The London studio stayed open with a skeleton staff during the second world war. The company took a lot of magazine photography in the 1950s, and worked for catalogue companies including Littlewoods when times were tough.
The company moved to new London studios in Murray House, also in Victoria, in 1961. However, the 1960s saw the gradual decline of the company, and the company was put into voluntary liquidation in 1970 and dissolved in 1977.
Scope and Content
This series contains guard books and promotional albums produced by Photographic Advertising Ltd. The guard books contain small prints of images available for sale. When images were sold, the image is often taped over or crossed out in some way. The promotional albums contain large (12" x 16") stylised prints, and were used by salespeople at the company.
Extent
11 guard books and 2 promotional albums
Physical description
The guard books in this series were heavily used and are now in very fragile condition. They should be handled very carefully. The promotional albums are in good condition.
Level of description
SERIES
Repository name
National Science and Media Museum, Bradford
Subject
Conditions governing access
Access is given in accordance with the NSMM access policy. Material from this collection is available to researchers through the museum’s Insight facility.
Conditions governing Reproduction
Copies may be supplied of items in the collection, provided that the copying process used does not damage the item or is not detrimental to its preservation. Copies will be supplied in accordance with the NSMM’s terms and conditions for the supply and reproduction of copies, and the provisions of any relevant copyright legislation.