Title
Tootal Advertising Guard Books
Reference
2017-2003
Production date
1910 - 1942
Creator
- TootalBiographyBiography
Tootal Broadhurst Lee Company Limited became a limited liability company in 1888. The partnership consisted of Sir Joseph C Lee, Henry Tootal Broadhurst, Henry Lee, Edward Tootal Broadhurst, Harold Lee and Dr Lennox Lee. The company was formed out of the old company of Tootal, Broadhurst, Lee and Co and Lee Spinning Company.
In 1963 Tootal joined the English Sewing Cotton Company, which had been incorporated on the 16th July 1897 a change of name was further registered on the 24th May 1968 when the company became known as English Calico Ltd before eventually becoming known as Tootal Limited, on the 15th June 1973 becoming a plc in 1985 and known as Tootal Group Plc
The group was acquired by Coats Viyella Plc in 1991.
Scope and Content
Small collection of volumes containing printed examples of advertisements taken from various national and international publications. The guard books contain advertising and marketing material for Tootals' own brand textiles. Among them Tobralco and Tootress marketed as an easy wear and home washable cotton fabric. The fabric was marketed as available in both readymade garments and as lengths of fabric for sewing at home. As well as marketing cotton Tootal developed made man fabrics with crease resisting properties under the name of ROBIA (Revival of British Industrial Art) and Tootress.
As well as recording advertisements placed with various newspapers and magazines in the United Kingdom, there are examples for Europe, Australia and New Zealand. There are also specific guard books for the South African, Uruguayan and Malaysian markets, along with several pages from an unknown scrapbook containing articles taken from magazines about dogs and samples of printed coloured pattern designs possibly for wallpaper[?].
Extent
3 linear metres
Physical description
Fair
Language
English, Spanish, Chinese
Archival history
Unknown
Level of description
TOP
Repository name
Science and Industry Museum
Associated people and organisations
- TootalBiographyBiography
Tootal Broadhurst Lee Company Limited became a limited liability company in 1888. The partnership consisted of Sir Joseph C Lee, Henry Tootal Broadhurst, Henry Lee, Edward Tootal Broadhurst, Harold Lee and Dr Lennox Lee. The company was formed out of the old company of Tootal, Broadhurst, Lee and Co and Lee Spinning Company.
In 1963 Tootal joined the English Sewing Cotton Company, which had been incorporated on the 16th July 1897 a change of name was further registered on the 24th May 1968 when the company became known as English Calico Ltd before eventually becoming known as Tootal Limited, on the 15th June 1973 becoming a plc in 1985 and known as Tootal Group Plc
The group was acquired by Coats Viyella Plc in 1991.
- Bird, Cyril Kenneth (Fougasse)BiographyBiography
A British cartoonist under the pen name Fougasse best known for his propaganda posters warning people about "Careless Talk Costs Lives" and other subjects. He also designed posters for London Underground and was Art Editor for Punch between 1937 and 1949 becoming Editor until 1953.
Subject
Conditions governing access
Open access.
Conditions governing Reproduction
Copies may be supplied in accordance with current copyright legislation and Science Museum Group terms and conditions.
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